Southeast Fresno neighborhood group gets update on liquor store limits

More than a dozen youths and adults who have worked for two years to crack down on the abundance of liquor stores in southeast Fresno got some good news Tuesday night: They finally have the ear of someone who can help.

The Cross-Generational Neighborhood Transformation Team, a collaboration of a church’s Friday Night Live youth program and the Youth Leadership Institute, has been meeting with community leaders and urging liquor stores to cut back on alcohol and tobacco advertising in store windows in the neighborhood around United Faith Christian Fellowship Church, near Cedar and Belmont avenues.

The group hosted a town hall meeting at the church Tuesday evening, where about 60 people heard Gregory Barfield, Council Member Oliver Baines’ chief of staff, say that Baines is trying to update a city ordinance governing liquor stores.

Barfield said the update would tighten city restrictions on alcohol and tobacco signs in store windows.

Fresno County’s Public Health Department found 40% of Fresno liquor stores violate state laws limiting signs on store windows, restrictions that are intended to aid law enforcement.

The Friday Night Live youth met with Baines during the students’ spring break to voice their concerns.

“Community change does not happen overnight,” said Yammilette Rodriguez, the Youth Leadership Institute’s program director. “We can’t make change alone.” 

The reporter can be reached at (559) 441-6679 or

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